Provide more
fun, creativity and play to the toys
people already have
Extended lifespan and playtime
Toy2 Track Connectors make it possible to connect wooden train tracks (e.g. from BRIO® or IKEA) with DUPLO®-bricks or similar.
This enables children to build awesome wooden train tracks, across age difference with a fun and challenging aspect for the adult as well.
Huge customer interest, hype and excitement!
"We think Track Connectors is definitely a Go! We soon noticed that our old toys were coming back to life"
Build long and high incline quickly
It can be difficult to build inclines with just Connectors. Slopes allow you to build them high and fast, while keeping the builds very stable.
Increase and decrease incline
You can control the incline by adding or removing Slopes. They stack on top of each other like regular bricks and are easy to build with.
What do we think of the Slopes?
Very cool! According to Dan. And he’s right, because for him the bigger the structure, the better it is!
Thanks to the new Slopes of Toy2, he can now build to great heights.
The combination of Duplo and wooden track was already a success after we received the first set of Toy2 and the Slopes are a very nice addition to this as they provide even more possibilities!
Thanks to the sustainable nature of this toy, I am a huge fan of it.
More possibilities for creative play and world building
Arches allows children to decorate and personalize their train constructions.
The robust arch is placed between connector and brick, and creates a small archway the train can go through.
They can draw, decorate, cut patterns patterns to create THEIR own world.
Arches are robust cardboard and can be decorated once, but used in multiple builds.
I am super excited about the new product ‘Arches’, which are cardboard arches that you can put on your train track.
You can decorate the arches yourself and create your very own fairytale universe.
Customers Says
Branding
We take our branding and promotion responsibilities serious - and are dedicated to ensure success for our retailers
We continuously collaborate with influencers and media to create awareness of our products and ensure it is top of mind of parents and children alike.
We market the product across multiple platforms (Facebook, Instagram, Google Ads, Pinterest, Reddit and others) and also do physical events and promotion.
We see great interest in the product and a lot of “wows” in the comments to posts and ads – so there is no doubt that the product is wanted by consumers. They simply need to know it exists.
Want to sell TOY2 Track Connectors?
We are continually looking for retailers to expand the availability of TOY2 Track Connectors, so more families can connect their toys, together.
Potential
Our product targets a niche in the market, which has very big potential and is currently not being catered to.
Promotion
We know we are a new brand and product and are therefore investing in a lot of communication material and promotion of our vendors. We provide traffic to our online vendors and geographically targeted ads for physical stores.
Furthermore we focus on influencers and other awareness marketing.
Lean
Because we produce locally in Denmark, we are able to handle small ad hoc orders, as well as big bulk. Our supply chain is short, so we are able to deliver fast.
We look forward to collaborating with you.
